ENJOYABLE AUGMENTED DESIGNS
We want to make people happier through unique interactions and connections.
Tilakka was born as an experiential design concept brand and agency. We design and integrate "tilakka experience codes" in all of our Designs, adding an unexpected and enjoyable additional layer to that which is seen, felt or experienced, hence the slogan: "more than meets the eye".
The 45º spin serves to "flag the experience" and prompt the person to scan & enjoy!
Adding vs re-directing
The goal is to deliver enjoyable/richer experiences, right then and there, instead of re-directing people's attention elsewhere (i.e. a brand's website).
Option to print on re-used fashion
When possible, we prefer to avoid the costs and impact of producing new garments, of packaging and distribution.
Our DIGITAL (.png) COLLECTION helps reduce the carbon footprint and promotes sustainable values, by sharing the digital files (under a creative commons license) so people can, locally, print their favourite "tilakka" on a high quality re-used t-shirt.
ABOUT THE FOUNDER
Eva de Lera (a.k.a. Eva718) is a Barcelona/New York, psychologist, technologist, artist and entrepreneur specialized in the field of emotion research and experience design.
She's also a conceptual artist who uses QRt (QR/Art) as her medium of expression, augmenting and enhancing a moment by adding a dimension to that which we observe, touch, feel.
Tilakka.art was launched in January of 2020, with just a handful of designs.